launching a new perfume business, smart marketing matters more than big money. I’ll break this into simple steps and focus on FREE / low-cost promotion that actually works (especially in Pakistan).
STEP 1: Clear Your Perfume Brand Basics
Before marketing, fix these things 👇
1. Brand Name
- Short, easy to remember
- Example: Falak Scents, Noor Fragrances, Royal Oud
2. Target Customer
Choose ONE at start:
- Men (office, casual, long-lasting)
- Women (sweet, floral)
- Unisex (modern trend)
3. Unique Point (Very Important)
Tell people WHY your perfume is special:
- Long-lasting (8–12 hours)
- Inspired by expensive brands
- Affordable price
- Alcohol-free / skin-safe
👉 This line will be used everywhere in marketing.
STEP 2: Set Your Product & Price
For a new launch:
- Start with 2–4 fragrances only
- Sizes: 30ml & 50ml (easy to sell)
Pricing idea (example):
- Cost = 700–900 PKR
- Selling = 1,500–2,500 PKR
- Keep good margin for offers
STEP 3: Create Online Presence (FREE)
You don’t need a website at start ❌
1️⃣ Instagram (Most Important)
Create:
- Business account
- Bio with WhatsApp number
- Highlight: Prices | Reviews | Delivery
Post ideas (FREE):
- Bottle photos (clean background)
- “Perfume inspired by ___ luxury brand”
- Customer reviews screenshots
- Before/after usage reactions
- Short Reels (very powerful)
👉 Post 1 Reel daily if possible.
2️⃣ WhatsApp Business
- Add catalog (photos + prices)
- Auto reply message
- Share status daily:
- New orders
- Customer feedback
- Limited stock
3️⃣ Facebook Page & Groups (FREE SALES)
- Join local buy & sell groups
- Post with real pictures + price
- Example post:
Long-lasting men perfume
30ml only 1,499 PKR
Cash on delivery available
WhatsApp: 03XX-XXXXXXX
STEP 4: Free Promotion Techniques (Very Powerful)
These work without money 💯
🔹 1. Influencer Without Payment
- Find small influencers (2k–10k followers)
- Offer FREE perfume bottle
- Ask for:
- Story
- Short Reel
- Honest review
👉 Small influencers convert better than big ones.
🔹 2. Customer Review Marketing
After every sale:
- Ask customer for feedback photo/video
- Post it daily
- Reviews build trust
🔹 3. Referral System (FREE)
Example:
- “Refer a friend & get 10% off next order”
- Or free tester
🔹 4. Giveaway (Zero Cost)
Example:
Giveaway 🎁
Follow page
Like & comment
Tag 2 friends
Prize: 1 small perfume bottle
👉 This grows followers FAST.
STEP 5: Offline Free Marketing
Don’t ignore this 👇
- Give testers to:
- Barber shops
- Salons
- Gym trainers
- Ask them to recommend your perfume
STEP 6: Daily Marketing Routine (Simple)
Every day:
- 1 Instagram Reel
- 1 WhatsApp status
- Reply fast to messages
- Post in 1–2 Facebook groups
Consistency > Money 💯
STEP 7: Trust & Delivery
- Use Cash on Delivery
- Proper packaging
- Honest fragrance description
- No fake promises
BONUS: Common Mistakes to Avoid ❌
- Selling too many fragrances at start
- Copy-paste luxury brand names directly
- No reviews
- Inactive social media