Goal: generate leads, list/manage properties, close deals, and build repeatable online income from property services (listing, brokering, rentals, management, flipping, or lead generation).

Step-by-step guide

Step 1 — Pick a focused business model

Choose one to start (you can expand later):

• Online brokering/listings (find buyers/sellers and earn commission)
• Rental management (list, screen tenants, collect rent for a fee)
• Lead generation / referral (capture leads, sell to agents/developers)
• Virtual property tours & marketing (photos, 3D tours for a fee)
• Wholesaling / flips (find discounted properties, assign or flip)
• Property content/consulting (YouTube/Instagram + paid consults)

Step 2 — Define your market & niche

Decide by geography, price band, and client:

• Example: “Residential rentals in Lahore, 2–4 marla, expat tenants”
  Narrow = cheaper ads, faster traction.

Step 3 — Setup your online presence (minimum viable)

• Domain & 1-page site: name + contact form + service list + sample listings.
• Profiles on major portals & marketplaces in your country (e.g., Zameen, OLX, Facebook Marketplace) and Instagram/FB page + WhatsApp Business.
• Google Business Profile (for local trust and search).
• Simple CRM / spreadsheet to track leads (name, phone, property, source, status).

Step 4 — Legal & trust basics

• Use clear service agreements (simple contract template for listing/management).
• Decide fee structure (flat fee, % commission, monthly management).
• Verify identities: request NIC/passport copies, proof of ownership, and property docs before accepting listings.
• If you’ll handle payments, use secure payment gateways or escrow options.

Step 5 — Create listing + marketing templates

Have ready-to-use:

• Listing headline + 3-line pitch
• Template ad copy for Facebook / marketplace posts
• Short email / WhatsApp message for inbound/outbound leads
  (Templates below.)

Step 6 — Build lead sources

• Post on portals + marketplace daily.
• Run low-budget targeted ads on Facebook/Instagram for new listings or “We buy houses” leads.
• Use content: short Reels/shorts about property tips + local hotspots.
• Run targeted outreach: message landlords/owners on portals offering free valuation.

Step 7 — Capture & qualify leads

• Use WhatsApp Business quick replies & labels.
• Ask 3 qualifying questions: property type, price expected, timeline.
• Book viewings or virtual tours (video call or recorded walk-through).

Step 8 — Deliver virtual tours & presentations

• Record a smartphone walk-through (stabilize, 2–3 min).
• Offer 360/3D tours when needed (use apps like Kuula, Matterport when scaling).
• Send a one-page PDF listing sheet after every viewing.

Step 9 — Negotiate & close online

• Use clear offer templates and counter-offer scripts.
• Collect earnest money via bank transfer or payment link.
• Prepare a simple sale/rental agreement and instruct about next steps (transfer/possession).

Step 10 — Fulfill operations (management or sale completion)

• For rentals: move-in checklist, rent collection schedule, maintenance workflow.
• For sales: coordinate with lawyers/registrars/escrow if applicable.

Step 11 — Automate & scale

• Add a CRM (HubSpot free / Zoho CRM / local alternatives).
• Use social scheduling tools (Meta Business Suite, Buffer).
• Outsource listing photos, copywriting, and admin as volume grows.

Step 12 — Measure & iterate

Track basic KPIs:

• Leads / week, Listing views, Inquiry→viewing conversion, Closing rate, Avg. fee per deal, CAC (ad spend per closed deal).

Step 13 — Build partnerships

• Realtors, lawyers, mortgage brokers, maintenance vendors, movers — exchange referrals and co-listings.

Step 14 — Reputation & growth

• Collect testimonials (video/text).
• Move to higher-value ads, SEO for your site, and paid lead funnels once you prove unit economics.

Tools & tech checklist (start with free / cheap)

• Website: WordPress/Wix/one-page site builders
• WhatsApp Business + Google Business Profile
• Portals: local property portals + Facebook Marketplace
• CRM: Google Sheets → HubSpot Free → Zoho
• Virtual tours: smartphone + free 360 apps; upgrade later to Matterport/Kuula
• Payments: bank transfer, Payoneer/Stripe/local gateway for fees
• Contracts: simple PDF templates, signed physically or via e-signature (if accepted locally)

Sample listing headline + description (copy & paste)

Headline: Spacious 3-bed apartment — Gulberg, near market — Available Now
Description: Bright 3-bed, 2-bath apartment, 1st floor, covered 1100 sq. ft. ✅ 2 min walk to market ✅ Secure building ✅ Rent PKR 60,000/month (1 month deposit). Monthly maintenance PKR 2,000. Ready for immediate move-in. Contact Bilal — WhatsApp: +92-XXX-XXXXXXX to book a viewing or get the virtual tour.

Sample first WhatsApp message to owner (outbound)

Hi [Name], I’m Bilal — I help homeowners rent/sell properties fast in [area]. I saw your listing at [street/area]. I can get verified tenants within 2 weeks and handle marketing + tenant screening. If interested, can I share a free valuation and marketing plan?

Checklist for one new listing (quick)

• Title + 6 good photos (living, kitchen, main bedroom, bathroom, exterior, balcony)
• Price + negotiable flag
• Key amenities & map pin
• Contact & viewing times + virtual tour link
• ID + ownership proof stored securely
• Listing live on 2+ platforms

Pricing ideas (examples you can adapt)

• Rental management: 6–10% of monthly rent (recurring) + one-time onboarding fee.
• Sales brokerage: 1–3% commission of sale price (local norms vary).
• Lead generation: Sell qualified leads for a fixed fee (e.g., PKR X per hot lead).
• Virtual tour / photography: Flat fee per session (PKR X).

(Adjust to local market norms and legal constraints.)

Quick pitfalls to avoid

• Listing without document verification → scam risk.
• Overpromising timelines or guaranteed sale.
• Poor photos — kills interest.
• Not tracking lead source (you’ll waste money on ads that don’t work).

Next actions (exact, no waiting)

1. Pick the single business model you want (reply and I’ll tailor templates).
2. Create a WhatsApp Business profile + one-page site.
3. Post 3 listings (real or test) with good photos and send me one listing — I’ll rewrite the headline and ad copy to be higher converting.