How to start online jewellry business step-by-step guide

if you’re a beginner. I’ll cover setup, sourcing, selling platforms, marketing, and scaling — plus where to buy jewellery at the best wholesale rates (with supplier options).

💎 Step-by-Step Guide to Start Selling Jewellery Online

STEP 1: Decide What Kind of Jewellery You’ll Sell

Before doing anything, pick your niche.

Common niches:

• Fashion / Costume Jewellery (low-cost, high volume)
• Silver Jewellery (925 Sterling) (mid-range)
• Gold-Plated / Imitation Jewellery
• Handmade / Custom Jewellery
• Fine Jewellery (gold, diamonds, gemstones)

Tips:

• Start with 1–2 categories.
• Research trends (use Pinterest, Etsy, Instagram).
• Study what sells well — e.g., minimalistic gold chains, resin earrings, boho bracelets, etc.

STEP 2: Register Your Business

Depending on your country:

• Register as a sole proprietor or LLC / Pvt Ltd.
• Open a business bank account.
• Get a tax ID (GST in India, VAT in UK, EIN in US) if required.

This helps with payment gateways and supplier accounts later.

STEP 3: Find Reliable Jewellery Suppliers (Best Rates)

🏭 Wholesale & Dropshipping Sources

India:

• TradeIndia (tradeindia.com)
• IndiaMART (indiamart.com) – wide range of imitation and silver jewellery.
• Pernia’s Pop-Up Shop Suppliers (for high-end)
• Jaipur, Surat, Delhi’s Karol Bagh markets – for in-person wholesale.
• Jewelxy (jewelxy.com) – connects wholesalers and retailers.

International:

• Alibaba / AliExpress – huge variety, low MOQ.
• DHgate – similar to Alibaba but smaller batch options.
• Nihaojewelry – excellent for trendy fashion jewellery, low MOQ.
• Tasha Apparel / Kole Imports (US) – good for boutique fashion.
• Etsy Wholesale – handmade suppliers.

Tip:
Order samples first — test quality, packaging, and durability before buying in bulk.

STEP 4: Brand & Packaging

Customers love presentation.

• Choose a brand name and design a logo (use Canva or Fiverr).
• Get custom boxes, thank-you cards, and jewellery tags.
• Consider eco-friendly packaging — helps marketing.

STEP 5: Build Your Online Store

You have three main options:

1. E-commerce Website (Own Store)

• Use Shopify, Wix, or WordPress (WooCommerce).
• Benefits: Full control, brand building, higher margins.

2. Online Marketplaces

• Etsy – best for handmade, custom, or boutique designs.
• Amazon – high visibility but more competition and fees.
• Flipkart / Meesho / Ajio / Myntra (India)
• eBay – for global customers.

3. Social Media Selling

• Create a Instagram Shop / Facebook Shop.
• Use WhatsApp Business Catalog for easy sharing.
• Use Instagram Reels and TikTok for visibility.

STEP 6: Product Photography

• Use a clean white or pastel background.
• Use natural light or a ring light.
• Take close-up, lifestyle, and model shots.
• Edit photos with Canva or Lightroom Mobile.

STEP 7: Set Prices & Profit Margin

Formula:

Selling Price = Cost Price + Packaging + Marketing + Profit Margin

Typical profit margins:

• Fashion jewellery: 2×–4× cost
• Silver jewellery: 1.5×–3× cost
• Fine jewellery: 20–50% markup depending on stones

STEP 8: Marketing & Promotion

• Instagram + Pinterest: show product videos, styling ideas.
• Influencer Collaborations: send free pieces to micro-influencers.
• Google Ads / Meta Ads: start small ($5–$10 per day).
• Email marketing: collect customer emails for offers.
• Festive discounts & flash sales.

STEP 9: Shipping & Logistic

• Use shipping partners like:
  • Shiprocket, Delhivery, DTDC, BlueDart (India)
  • USPS, ShipBob, Sendle (US)
• Offer free shipping over X amount to increase average order value.

STEP 10: Scale Your Business

Once you have consistent sales:

• Add new collections monthly.
• Launch your own website & domain.
• Register for marketplace brand stores (Amazon Brand Registry, Etsy Pro).
• Consider exporting internationally through Etsy or your own site.

🧭 Example Path for Beginners (Quick Summary)

If you’d like, I can:

• ✅ Help you choose a profitable jewellery niche based on trends
• ✅ Suggest specific suppliers with current wholesale prices
• ✅ Draft a business plan or Instagram launch strategy