Starting a kite string (door/manja) business worldwide can be very profitable because kite flying is popular in many countries such as Pakistan, India, Brazil, Afghanistan, Japan, and parts of Europe. The demand increases especially during festivals and competitions, but online selling now allows year-round sales.

Below is a complete step-by-step guide from beginner level to global expansion.

✅ Step 1: Understand the Kite String Business

Kite string (door/manja) is a special thread coated with glue and powdered glass or synthetic materials to make it strong for kite fighting.

There are mainly 3 types you can produce:

• Simple cotton kite string
• Glass-coated manja
• Nylon / synthetic professional string

👉 Beginners should start with cotton string because it is cheaper and safer.

✅ Step 2: Learn the Manufacturing Process

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Basic Production Method:

1. Buy Raw Thread

• Cotton thread is most common.
• Polyester is stronger but slightly expensive.

2. Prepare the Coating
Typical mixture includes:

• Glue (rice glue or chemical adhesive)
• Very fine glass powder
• Color pigment
• Sometimes metallic powder

3. Stretch the Thread
Thread is stretched between poles or frames.

4. Apply Coating
Workers apply the mixture evenly using cloth or sponge.

5. Dry the Thread
Sun drying is the cheapest method.

6. Roll onto Spools
After drying, wind it onto reels for sale.

👉 With practice, quality improves — and quality is what builds your brand.

✅ Step 3: Machinery vs Manual Work

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Option A — Manual Setup (Low Investment)

Perfect for beginners.

Estimated Cost:
👉 $500 – $2,000

Includes:

• Thread stock
• Glue materials
• Wooden frames
• Drying area

Option B — Semi-Automatic Machines

Best if you want to sell internationally.

Estimated Cost:
👉 $3,000 – $10,000

Benefits:

• Faster production
• Better finishing
• Professional packaging
• Higher profits

⭐ Recommendation:
Start manual → reinvest profits → buy machines.

✅ Step 4: Legal & Safety Requirements (VERY Important)

Many countries have banned dangerous glass manja because it can injure people and birds.

To sell worldwide:

✔ Use eco-friendly coating
✔ Avoid heavy glass
✔ Follow export safety rules
✔ Label products clearly

👉 Safe string sells better internationally.

✅ Step 5: Branding — This Makes You Rich

Do NOT sell as a local unnamed product.

Create a brand such as:

• SkyFight Strings
• Falcon Door
• PowerFly Thread
• King Manja

Print on packaging:

✅ Strength level
✅ Length
✅ Material
✅ Safety note

Good packaging can increase price by 30–50%.

✅ Step 6: Where to Sell Worldwide

Best Channels:

1. Amazon
Huge global market.

2. eBay
Great for hobby buyers.

3. Your Own Website
Build long-term brand value.

4. Wholesale Export
Sell bulk to:

• Toy shops
• Sports stores
• Festival suppliers

5. Social Media
Instagram + TikTok kite videos attract buyers fast.

✅ Step 7: Profit Example (Small Startup)

If you sell production for $2,800–$3,200

👉 Expected Profit: $1,000 – $1,700 / month

Once scaled, profits can double.

✅ Step 8: Secret Tips for Fast Success

⭐ Focus on strong but safe thread
⭐ Bright colors sell more
⭐ Offer different strength levels
⭐ Partner with kite sellers
⭐ Export before festival seasons
⭐ Always maintain quality

👉 In this business, repeat customers = big money.

✅ Step 9: How to Grow BIG (International Level)

After 6–12 months:

• Buy automatic machines
• Hire more workers
• Create distributor network
• Launch premium professional string
• Attend trade fairs

Some manufacturers earn $5,000–$20,000/month after scaling.

⚠️ Common Mistakes to Avoid

❌ Using dangerous glass
❌ Poor packaging
❌ No brand name
❌ Selling too cheap
❌ Ignoring online sales

Think globally from day one.

FULL MASTER PLAN for the kite string (door/manja) business — the same style experienced manufacturers follow when building an international brand.

This guide will cover:

✅ Investment Plans (Low → High)
✅ Best Countries to Sell
✅ Export Process
✅ 1-Year Roadmap
✅ Hidden High-Profit Strategy

Read carefully — this can become a life-changing business if executed properly.

✅ Investment Plans (Choose Based on Your Budget)

🟢 Low Budget Plan — Beginner Friendly

Best for starting from home or a small workshop.

Estimated Investment:
👉 $800 – $2,500 (≈ PKR 220,000 – 700,000)

What You Need:

• Cotton thread
• Glue & color
• Wooden stretching frames
• Manual winding tool
• Basic packaging

👉 Production Capacity:
400 – 800 rolls / month

👉 Expected Profit:
$400 – $900 monthly

⭐ Best Strategy:
Start small → build quality → reinvest profits.

🟡 Medium Budget Plan — Serious Business

Estimated Investment:
👉 $3,000 – $8,000

Now you move from “small worker” → real manufacturer.

Upgrade To:

• Semi-automatic winding machines
• Branded packaging
• 2–4 workers
• Small warehouse

👉 Production Capacity:
2,000 – 5,000 rolls / month

👉 Expected Profit:
$1,500 – $4,000 monthly

⭐ At this level, you should begin preparing for export.

🔴 High Budget Plan — Factory Level

Investment:
👉 $10,000 – $30,000

This is where BIG money starts.

You can:

• Install automatic machines
• Produce premium professional string
• Sell wholesale worldwide
• Become a supplier for brands

👉 Potential Profit:
$5,000 – $15,000 / month

Many people underestimate this industry — but it scales FAST.

✅ Understanding Global Demand (VERY Important)

Do not depend only on your local market.

🌎 Countries With Strong Kite Culture:

✔ Pakistan
✔ India
✔ Afghanistan
✔ Brazil
✔ Chile
✔ Indonesia
✔ Thailand
✔ Japan
✔ Malaysia
✔ Turkey

👉 Also growing in:

• USA (hobby flyers)
• UK
• Germany
• فرنسا (France)

⭐ Festivals create massive seasonal demand.

Example:
Before Basant-style festivals, wholesalers buy stock in HUGE quantities.

👉 Smart manufacturers prepare 3–4 months early.

✅ Export Guide (Simplified)

Exporting is NOT as difficult as most people think.

Follow this path:

Step 1 — Register Your Business

You will need:

• Business name
• National Tax Number
• Business bank account

Step 2 — Get Export Registration

Contact your country’s export authority (in Pakistan, exporters typically register with the Trade Development Authority).

Step 3 — Find Buyers

Best methods:

✅ Alibaba
✅ GlobalSources
✅ Trade fairs
✅ Facebook wholesale groups
✅ Direct emails to kite shops

Step 4 — Shipping Options

Small Orders:
👉 DHL / FedEx

Bulk Orders:
👉 Sea cargo (VERY cheap)

✅ The SECRET Strategy Most Beginners Don’t Know 💰

👉 DO NOT compete on price.
Compete on quality + branding.

Instead of selling a roll for $2…

Create a premium product and sell for $5–$8.

People happily pay more for:

✔ Stronger string
✔ Smooth finish
✔ Attractive packaging
✔ Trusted brand

⭐ Premium brands often earn 2–3X more profit.

✅ Your 1-Year Success Roadmap

Months 1–2:

• Learn production
• Test different coatings
• Develop strong thread

Months 3–4:

• Create brand name
• Design packaging
• Start local selling

Months 5–6:

• Increase production
• Hire helpers
• Build social media

Months 7–9:

• Approach wholesalers
• List on B2B platforms
• Prepare export documents

Months 10–12:

• Buy machines
• Scale production
• Enter international markets

👉 After Year 1 — your income can surpass many traditional jobs.

⚠️ One Warning (Read This)

Many countries are banning dangerous glass manja.

If you want GLOBAL success:

👉 Focus on eco-friendly / bird-safe string.

This is the future of the industry.

Early movers will dominate.

⭐ Powerful Growth Tip

Do not think like a small shop owner.

Think like a future factory owner.

Ask yourself daily:

👉 “How do I scale this?”

That mindset separates average earners from wealthy manufacturers.